Sybrava (Neratinib) for HER2+ Breast Cancer in India — What Hospitals Need to Know
Among the medicines on A.K. Pharma’s product range that generate significant Google search traffic but relatively few clicks, Sybrava stands out. Over 2,000 impressions per month at position 5 — meaning it appears on the first page of Google for thousands of searches — but a click-through rate of under 1%. That gap between visibility […]
Why Some Medicines Are Imported Instead of Manufactured in India
Walk into any oncology department at a major Indian hospital and you will find medicines from Germany, the United States, Switzerland, Japan, and the United Kingdom sitting alongside domestically manufactured generics. For most patients and their families, this raises a perfectly reasonable question: why is this medicine coming from abroad? Why isn’t it made here? […]
Named Patient Program vs Patient Assistance Program — What Indian Consumers Need to Know
Two programs. Two very different purposes. And yet, for patients and families navigating serious illness in India, the terms Named Patient Program and Patient Assistance Program come up in the same conversations, recommended by the same doctors, and processed through the same hospital pharmacy counters — which is exactly why so many people end up […]